Batallure Beauty co-founders, Robin Burns-McNeill and Sam Ghusson, have announced the formation of a new beauty company, Butterfly Beauty, LLC – and also revealed a few upcoming fragrance launches. We can expect to see a new Derek Lam 10 Crosby women’s fragrance collection, plus a Robert Graham men’s fine fragrance collection, both in early Spring 2016.

Butterfly Beauty develops, markets and distributes fashion, luxury and lifestyle beauty brands globally. The company collaborates with its brands in creating and marketing prestige fragrance, color cosmetics, facial skin care, body care, hair care, home fragrance and personal care products. Its brand portfolio includes Derek Lam, Derek Lam 10 Crosby, Elizabeth and James, and Robert Graham.

Butterfly Beauty will manage the global distribution of Elizabeth and James fragrances in partnership with Kendo Beauty Brands and the Elizabeth and James fashion brand, founded by Ashley Olsen and Mary-Kate Olsen. The company will also commence distribution of the highly successful Elizabeth and James NIRVANA fragrances in late 2015 and early 2016. Sephora distribution will continue to be managed by Kendo Beauty Brands.

New Leadership

Ginny Wright has been selected to lead Butterfly Beauty as its General Manager. Prior, Wright was with L’Oreal USA for more than 6 years where she led several divisions and beauty categories, working with many of L’Oreal Luxe’s signature European designer brands, including Viktor & Rolf and Diesel. Her coomplishments include spearheading the development and launch of Polo Red as the Vice President of Global Marketing and Product Development for Ralph Lauren Fragrances.